Provide an easily accessible company website and links; design easy to download web pages; provide lots of good content (text and graphics – avoid overly large images); design an easy to navigate, user-friendly shopping environment; give plenty of accurate information on the website about the company, its policies and products and services; avoid objectionable content; update website regularly for stock changes, typographic errors and to provide fresh information; establish inter-organizational information systems with suppliers through the use of EDI and integrate company’s website with the websites of suppliers so that accurate inventory information can be reflected to the consumers in a timely manner; provide subscribe/unsubscribe options on the website; use the most recent encryption methods to provide website security; enable consumers to view shipping and tax charges on the web site; provide appropriate product categorization on the webpage; include promotional tools on the website so that print out or download of rebates, coupons and certificates is possible; enable consumers to use promotional tools (such as rebates, coupons and certificates) during ordering without difficulty.