Select staff who are responsive, competent and have a courteous attitude toward consumers; give regular training to all staff; inform customer service representatives about changes in company policies; provide toll-free numbers; provide virtual operators and online chat environments; do not exceed the stated time-range for return calls on customer messages; give to-the-point accurate answers to specific consumer queries; decrease waiting time on the phone by allowing consumers to leave messages for customer service representatives; do not prevent consumers if they want to talk with managers and supervisors; be transparent and give names and extensions of managers; send notifications and updates via e-mail or phone to the consumers about their membership situations; make it possible to assign the same representative to the same customer so that they do not have to describe their problem several times; use effective complaint handling and provide a link on the web site where consumers can write their complaints, questions, or suggestions; make infrastructure investments in order to integrate customer service department with other departments (such as inbound logistics, marketing and sales, production, etc.).